DIAMONDS

We know you have a choice when buying a diamond.  We keep our prices very competitive and if we don't have it in the store, we can get it for you within a couple of days (sometimes overnight).   We make it simple for you to choose a diamond that you will be happy with for decades to come.  

We specialize in premium and ideal cut diamonds.  A perfect cut makes the diamond much more brilliant.

If you would like to see a selection of diamonds, come in or  give us a call to let us know what you are looking for.  We will bring in additional stones to choose from if we don't have it in the store.  This way we can offer you the best selection and the best price!

THE FOUR C'S

Color:  Refers to the degree to which a diamond is colorless.  Diamonds are found in almost every color of the rainbow, but white is still the most popular.  The grades of color are from D (colorless) to Z.  Truly colorless stones, graded D are treasured for their rarity and are highest on the color pyramid. 

Cut:  Refers to the angles and proportions of a diamond.  It takes a master cutter to reveal the stone's true brilliance, fire and ultimate beauty.  A well cut diamond will internally reflect light from one mirror-like facet to another and out the top.

Clarity:  Refers to the amount of inclusions in a diamond.  Every diamond is unique.  Inclusions provide a fingerprint within the stone.  They are measured from "Flawless" (FL) or (IF) to "Included" (I).  Those in the middle are "Very Very Slightly Included" (VVS) or (VS) to "Slightly Included" (SI). 

Carat:  Refers to the weight of the diamond.  One carat is equal to 200 milligrams.  The larger the carat weight the rarer the diamond is and the more expensive the price will be.